Who Are You?

How do you describe your business?

Photo: Artem Kovalev via Unsplash

While researching companies, I often see stuff like this:

“We provide optimized value-driven solutions to solve our customer’s most complex and challenging problems.”

Please stop.

I get that you’re trying to be everything to everyone. You want to leave the door open to any opportunity. But with this messaging, why would anyone walk through it?

Is anyone Googling “value-added solutions near me”?

Short and sweet this time around. More on my Rethinking Strategy series next week.